Search our Site

We’ve all made our New Year’s resolutions. By now, many of you have broken them. It’s okay. My “no drinking wine during the week” resolution was foiled 5 days in. But, that’s okay, we move on and focus on other things.

While working in the wonderful but crazy world of Public Relations, it’s hard to figure out exactly what works and what doesn’t, at least right away. You spend time working with many different clients trying to master the best techniques to benefit them.

Imagine this. You’re sitting in the green room at Fox News or MSNBC. You are being prepped by the producer. Your heart is racing. Your palms are sweating. You make the walk down the long hallway to the live studio. You get the cue that you are two minutes away from going on the national television news. And you’re live.

Login